Papers by Bryan Chen Zhengyu Tan
Can Persona-Prompted LLMs Emulate Subgroup Values? An Empirical Analysis of Generalisability and Fairness in Cultural Alignment (2026.acl-long)
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Bryan Chen Zhengyu Tan, Zhengyuan Liu, Xiaoyuan Yi, Jing Yao, Xing Xie, Nancy F. Chen, Roy Ka-Wei Lee
| Challenge: | Current alignment paradigms treat "human values" as a monolithic entity, ignoring the fact that many societies are a mosaic of diverse subgroups with distinct and sometimes conflicting values, preferences, and norms. |
| Approach: | They examine whether Large Language Models can emulate distinct cultural values of subgroups . they use a global value survey to examine the value landscape of a multicultural society . |
| Outcome: | The proposed model improves on unseen, out-of-distribution subgroups by 17.4% . the model widens the disparity between subgroup groups when measured by distance-aware metrics. |
MMAC: A Multilingual, Multimodal Alignment Framework for Cultural Grounding Evaluation (2026.acl-long)
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Weihua Zheng, Zhengyuan Liu, Tanmoy Chakraborty, Weiwen Xu, Xiaoxue Gao, Bryan Chen Zhengyu Tan, Bowei Zou, Chang Liu, Yujia Hu, Xing Xie, Xiaoyuan Yi, Jing Yao, Chaojun Wang, Long Li, Rui Liu, Huiyao Liu, Koji Inoue, Ryuichi Sumida, Tatsuya Kawahara, Fan Xu, Lingyu Ye, Wei Tian, Dongjun Kim, Jimin Jung, Jaehyung Seo, Nadya Yuki Wangsajaya, Pham Minh Duc, Ojasva Saxena, Palash Nandi, Xiyan Tao, Wiwik Karlina, Tuan Luong, Keertana Arun Vasan, Roy Ka-Wei Lee, Nancy F. Chen
| Challenge: | Existing models lack cultural alignment across modalities and languages . a new framework to assess cultural awareness across linguistics and languages is needed . |
| Approach: | They propose a framework that integrates tri-modally aligned cultural benchmarks and a five-dimensional evaluation protocol to assess cross-country awareness disparities. |
| Outcome: | The proposed framework assesses cultural awareness disparities across modalities and languages . it is the first dataset aligned at the input level across text, image, and speech . |
Persuasion Dynamics in LLMs: Investigating Robustness and Adaptability in Knowledge and Safety with DuET-PD (2025.emnlp-main)
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| Challenge: | Large Language Models (LLMs) can struggle to balance gullibility to misinformation and resistance to valid corrections in persuasive dialogues. |
| Approach: | They propose a framework evaluating multi-turn stance-change dynamics across dual dimensions: persuasion type and domain. |
| Outcome: | The proposed framework improves LLM-3.1-8B-Instruct accuracy under misleading persuasion in safety contexts from 4.21% to 76.54%. |
BLEnD-Vis: Benchmarking Multimodal Cultural Understanding in Vision Language Models (2026.eacl-long)
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Bryan Chen Zhengyu Tan, Weihua Zheng, Zhengyuan Liu, Nancy F. Chen, Hwaran Lee, Kenny Tsu Wei Choo, Roy Ka-Wei Lee
| Challenge: | Existing evaluations assess static recall or isolated visual grounding, leaving unanswered whether VLMs possess robust and transferable cultural understanding. |
| Approach: | They propose a multimodal, multicultural benchmark to evaluate the robustness of everyday cultural knowledge in vision-language models across linguistic rephrasings and visual modalities. |
| Outcome: | ‘BLEnD-Vis‘ constructs 313 culturally grounded question templates spanning 16 regions and generates three aligned multiple-choice formats. |
Unmasking Implicit Bias: Evaluating Persona-Prompted LLM Responses in Power-Disparate Social Scenarios (2025.naacl-long)
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| Challenge: | Large language models (LLMs) have demonstrated remarkable capabilities in simulating human behaviour and social intelligence, but they risk perpetuating societal biases, especially when demographic information is involved. |
| Approach: | They propose a framework that measures semantic shifts in responses and an LLM-judged Preference Win Rate to assess how demographic prompts affect response quality across power-disparate social scenarios. |
| Outcome: | The proposed framework measures semantic shifts in responses and an LLM-judged Preference Win Rate (WR) to assess how demographic prompts affect response quality across power-disparate social scenarios. |